The intensive growth strategies adopted by Uber to achieve growth targets include- market penetration, product development, market development and diversification. In this article, a detailed discussion of how Uber obtains a competitive advantage by adopting generic and intensive growth strategies is made. 2.1. A great product strategy delivers the following outcome: It aligns the goals and objectives of the business. Making sure the company is spending time on the right thing.; It communicates to the delivery team of what you are building, the metrics you want to move, so they can develop the right solution.; It helps other cross-functional teams to start preparing.